Within Brave Rewards, there are three primary channels for BAT utility, two in release and one in active development: Brave Creators & Causes The average CTR (click-through rate) for a Brave Ads campaign is 9%, well above the industry average of just 2%, with many brands observing even higher engagement.īAT utility has also grown beyond the Brave platform, into secondary utility channels and use cases.
There have been 2677 campaigns from over 465 advertisers, from brands such as Verizon, The Home Depot, The New York Times, Progressive Insurance, Newegg, Chipotle,, , PayPal/Honey, Ledger, Amazon, Harry’s Razors, CBS, KIND snacks, Logitech, Lenovo, Grubhub, Belkin, Quickbooks, and Evernote. Brave Ads campaigns are now supported in nearly 200 countries with over 2 billion ad confirmation events to date. Within the ecosystem, BAT utility has grown with the support of over 12M wallets, 4.3M monthly transacting BAT users, 1M verified publishers.īrave Ads growth within the ecosystem has skyrocketed following the April 2019 introduction to the Brave Release Channel. In the years that followed, the team has delivered a private advertising and creator reward platform with BAT utility to the 24.1M monthly active users and over 7.8M daily active users in Brave.
Brave launched the Basic Attention Token (BAT) in May 2017 with the aim of realizing the vision executing on the mission of the Basic Attention Token white paper.
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